by Kevin Brimhall | Dec 13, 2010 | Book Summaries, Sales / Growth
You can’t see them – so how do you sell them? That’s the problem with services. In this classic field guide to modern marketing, Beckwith covers a lot of territory. Christened "a classic" by Swim With the Sharks author Harvey Mackay, this...
by Kevin Brimhall | Oct 9, 2010 | Sales / Growth
How many times have you sat through a sales meeting, or any meeting for that matter, where you’ve heard someone make the suggestion: "We’ve got to think outside the box!"? It’s a phrase that doesn’t need a lot of explanation. In fact,...
by Kevin Brimhall | Aug 1, 2010 | Sales / Growth
Have you ever watched a movie and immediately known that some parts of it would stick with you for a long time? That happened to me when I first saw the critically-acclaimed Glengarry GlenRoss, a 1992 movie about four real estate salesmen who use mostly deceptive...
by Kevin Brimhall | Jan 7, 2010 | Book Summaries, Sales / Growth
This book has been on my reading list for awhile. Then, its recent endorsement by commercial real estate broker-extraordinaire Peter Pessetto prompted me to act. "Mr. Shmooze" is the story of a man who lives his life and performs as a salesperson with the...
by Kevin Brimhall | Jun 25, 2009 | Sales / Growth
1. Clear communication. Use the KISS (Keep It Short and Simple) method – it does not have to be complicated to outline exactly what is expected of them daily, weekly, monthly and quarterly. 2. Motivate your current sales team with incentives, rewards and, most...
