by Kevin Brimhall | Dec 13, 2010 | Book Summaries, Sales / Growth
You can’t see them – so how do you sell them? That’s the problem with services. In this classic field guide to modern marketing, Beckwith covers a lot of territory. Christened "a classic" by Swim With the Sharks author Harvey Mackay, this...
by Kevin Brimhall | Oct 20, 2010 | Organizational Excellence
Note: This resource is part of our Moving the Bar in Your Career and Your Life, a unique approach to professional development series: Building Enviable Customer Relationships. Click here to see the entire series. Nancy complains, "Why can’t they get their...
