Book Summaries
Book Summary: “Good To Great” by Jim Collins
Based on a five-year research project, Good to Great answers the question: "Can a good company become a great company and, if so, how?" In this book, Jim Collins teaches that companies can make the leap to outperform the market leaders. And although his Good...
Book Summary: “How to Become CEO” by Jeffrey J. Fox
In "How to Become CEO. The Rules for Rising to the Top of Any Organization," author Jeffrey J. Fox expands on 75 factors to help a person become the head honcho, the top banana, the big cheese, the boss. I've selected 21 from Fox's list to highlight (with a...
Book Summary: “Zapp! The Lightning of Empowerment” by William C. Byham
Zapp! is not a recent book. In fact, it was written 21 years ago. But its concepts about employee empowerment hold up very well in today's challenging work environment. Employee motivation is often a difficult idea to truly grasp, yet alone to influence and leverage....
Book Summary: “Customers for Keeps” by Lois K. Geller
Customers for Keeps. 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever is a very comprehensive book that compares customers to your friends, and how relating to customers as you would a good friend can result in more new and repeat business...
Book Summary: “Mr. Shmooze. The Art and Science of Selling Through Relationships”, by Richard Abraham
This book has been on my reading list for awhile. Then, its recent endorsement by commercial real estate broker-extraordinaire Peter Pessetto prompted me to act. "Mr. Shmooze" is the story of a man who lives his life and performs as a salesperson with the...
Book Summary: “Beans: Four Principles for Running a Business in Good Times or Bad”, by Leslie Yerkes and Charles Decker
A business parable, Beans tells the story of a coffee bar in Seattle. The authors describe four essential ingredients for success that apply to companies of any size: start with passion, hire good people, make the buying experience personal, and maintain a good...
Book Summary: “Choosing to Cheat. Who Wins When Family and Work Collide”, by Andy Stanley
With such an intriguing title, I quickly accepted this book from Lyn Adams, my friend and financial advisor. Choosing to Cheat is about establishing priorities, making choices, and work-life balance...with an intended bias toward the life side. As the founding pastor...
Book Summary: “There’s No Such Thing as “Business” Ethics”, by John C. Maxwell
Maxwell's primary thesis in this book is that there is no such thing as business ethics - there's only ethics. And that it is important to understand that "ethics is never a business issue or a social issue or a political issue. It is a personal issue."...
Book Summary: “The Four Agreements”, by Don Miguel Ruiz
Note: This resource is part of our Moving the Bar in Your Career and Your Life, a unique approach to professional development series: My 3 Ps: Passion, Purpose, Potential. Click here to see the entire series. Last year, a friend and colleague of mine, Harvey Smith in...
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